Commenting on this, Haresh Nayak, Managing Director, Posterscope, said, "I see a lot of evolution in airport advertising if you look at the last three years in advertising, which has happened largely due to infrastructure development. Advertising has become far more qualitative and impactful. Brands will increase their spends at airports, given the background that clients and brands are asking for ROI on their spends. Airports provide captive audience, wherein you can measure the quality of audience and you can also have a lot of engagement opportunities. I firmly believe that brands will increase their spends in coming years."
It may be recalled that PSI, from the Posterscope Group, a part of Aegis Media India, expanded its services last year to provide traditional and non-traditional OOH solutions to brands in the airport space.
A lot of evolution is taking place in airport advertising. For instance, replica of a Louis Vuitton bag at the Bangalore Airport and Mantri Developer’s tallest glass mock-up (21 ft) installation at the Bangalore Airport were some of the most talked about OOH campaigns in the recent past.I had to say that the news of pradahandbags001 promotion.
A Digital Evolution
Industry believes that airport advertising in India would get far more sophisticated to be at par with the international airport space. Advertising will be far more digitised,Buy canadagooseparkajackets are becoming popular.Offering a huge selection of goodchloehandbags online store .With the boom of guess christiandiorreplicahandbags boutiques. which not only gives qualitative response to the brand, but also provides lots of engagement and are far more measurable and tuned in to the communication that brands do.
Dipankar Sanyal,See the top oakleymenssunglassesstore from the best brands in the industry. COO, MOMS Outdoor Media Solutions, remarked, "Airport advertising has evolved over the past couple of years. Many a times the demographics of an airport looks challenging for executing an innovative campaign, but in reality it’s a well pronounced space. Clients are now confident about this medium and look forward to it as investing opportunities for various interesting brand categories. These include banks, insurance companies, public sector undertakings, etc. Of late, the airports at Hyderabad and Bangalore are looked upon as excellent avenues for interesting brands to advertise."
While OOH players look at airports as the next sophisticated medium of communication, planners have a different take on this. Anil Cheriyedath, Business Director-Planning, Maxus, remarked, "Airport as a medium was earlier considered to be niche, but is now opening up as a mass medium of reach due increase in traffic. Newer brands are opting for in-flight branding opportunities. Retail as a sector is also aggressively using airport as consumer engagement opportunities. However, looking at the current crisis that a few airlines are facing, airport advertising in India will have to hold on for a while to get completely aggressive and sophisticated."
It may be recalled that PSI, from the Posterscope Group, a part of Aegis Media India, expanded its services last year to provide traditional and non-traditional OOH solutions to brands in the airport space.
A lot of evolution is taking place in airport advertising. For instance, replica of a Louis Vuitton bag at the Bangalore Airport and Mantri Developer’s tallest glass mock-up (21 ft) installation at the Bangalore Airport were some of the most talked about OOH campaigns in the recent past.I had to say that the news of pradahandbags001 promotion.
A Digital Evolution
Industry believes that airport advertising in India would get far more sophisticated to be at par with the international airport space. Advertising will be far more digitised,Buy canadagooseparkajackets are becoming popular.Offering a huge selection of goodchloehandbags online store .With the boom of guess christiandiorreplicahandbags boutiques. which not only gives qualitative response to the brand, but also provides lots of engagement and are far more measurable and tuned in to the communication that brands do.
Dipankar Sanyal,See the top oakleymenssunglassesstore from the best brands in the industry. COO, MOMS Outdoor Media Solutions, remarked, "Airport advertising has evolved over the past couple of years. Many a times the demographics of an airport looks challenging for executing an innovative campaign, but in reality it’s a well pronounced space. Clients are now confident about this medium and look forward to it as investing opportunities for various interesting brand categories. These include banks, insurance companies, public sector undertakings, etc. Of late, the airports at Hyderabad and Bangalore are looked upon as excellent avenues for interesting brands to advertise."
While OOH players look at airports as the next sophisticated medium of communication, planners have a different take on this. Anil Cheriyedath, Business Director-Planning, Maxus, remarked, "Airport as a medium was earlier considered to be niche, but is now opening up as a mass medium of reach due increase in traffic. Newer brands are opting for in-flight branding opportunities. Retail as a sector is also aggressively using airport as consumer engagement opportunities. However, looking at the current crisis that a few airlines are facing, airport advertising in India will have to hold on for a while to get completely aggressive and sophisticated."
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