Would anyone like a glass of wine?" asks Ramona Singer, the petite, blonde and manic star of Bravo's The Real Housewives of NewYork. It's lunchtime,IWC watches are warranted by our burberryhandbags for a period of one year. and the Pinot Grigio-guzzling 54-year-old -- known for her erratic onscreen behavior and unfiltered commentary -- is doubling (not at anyone's request, mind you) as an on-set bartender during an Oct.17 photo shoot for this publication. Dressed in a tight-fitting, blue satin cocktail dress, she flits around the Hollywood studio, swishing in and out of dressing rooms, offering anyone within shouting distance a taste of "Ramona," the label she launched in 2010.
"It's half the price-point of Santa Margherita Pinot Grigio and tastes better," she says of the six-plus bottles her assistant has delivered, before adding, "Blind-tested!"
Real Housewives of Atlanta star NeNe Leakes (a new player to the wine industry herself) stifles a laugh before turning her attention to more important matters -- like choosing the right six-inch Christian Louboutin heels from a collection an assistant is pulling out of a Louis Vuitton roller bag.
"I made it very classic, so it outlives the show," Singer continues, pouring a glass for a Bravo publicist who reluctantly accepts before offering a sample to Caroline Manzo (New Jersey) and Vicki Gunvalson (Orange County). Both decline, barely looking up from their phones.
Kyle Richards (Beverly Hills) breaks from describing her new book (Kyle Richards: Life Is Not a Reality Show) to stare wide-eyed at Singer, who fluffs her shoulder-length coif and struts through a sea of 25-plus groomers, stylists and assistants, leaving a trail of half-empty plastic wine glasses in her wake.
The scene is a cocktail of uncomfortable and funny, with a sprinkling of car crash on top.
But seriously, what were you expecting? Classy? Regal? Singer and her oft-bleached and Botoxed counterparts haven't helped Bravo create its most successful franchise -- valued by one insider at upward of a half-billion dollars -- by emulating Princess Grace. Frequently foul-mouthed, often catfighting and always self-promoting, the women from the original series (The Real Housewives of Orange County) and its six subsequent iterations (New York, Atlanta, New Jersey, D.C., Miami and Beverly Hills) dominate water-cooler discussions, both virtual and real, by showcasing at times the worst of female behavior. Especially the kind of behavior among a certain class that rhymes with "bitch."
Yes, these women are rich (or at least lose more money than most people make in a lifetime). Yet the franchise has become a perfect distraction for viewers in the age of Occupy Anything. It's the kind of train-wreck television that Americans, with all their woes, probably shouldn't be watching; but on any given night, 2 million of them -- mostly women ages 18 to 49 -- are glued to one version or another of the multipronged soap opera, ready to blast, blame or bewail the kind of behavior that's left even Oprah aghast. "Literally,Find deals on fakerolexwatches at great prices. my mouth was open," she said last year of watching Housewives.Our cheapchaneljewelle look, work and feel exactly like the originals, "I thought, 'This is on television?' "
If the Housewives shock and repel critics and cultural guardians alike,Offering a huge selection of valentinohandbag online store. the public loves them. The Nov. 6 season debut of Atlanta drew 2.9million viewers,Trade Leads for hermeskellyreplica, Search ecplaza.net for buying and selling leads, the franchise's highest-rated season premiere. (By contrast, the fourth-season premiere of AMC's critical darling Breaking Bad attracted 1.9million.) Bravo has earned anywhere from $35.6 million to $162million in the past two years alone from ad sales for Housewives, according to Larry Fried, director of SQAD, a media cost data provider.
"Who would have thought that a fairly modest series would be here six years [later] as our longest-running franchise?" says Lauren Zalaznick, chairman of Bravo's parent, NBC-Universal Entertainment & Digital Networks & Integrated Media. "It's beyond incredible. It'sabsurd."
With Housewives international formats already airing in Greece and Israel, and a Vancouver spinoff to bow in March, NBCUniversal says casting is under way for a Housewives offshoot in France (a make-or-break market because of its broader reach and its potential for greater ad revenue), with Australia's Gold Coast, Asia (Indonesia, Singapore and Hong Kong) and the U.K. soon to follow -- meaning that Housewives would be television's first docu-soap to franchise overseas. Bravo's half-billion-dollar empire could soon be worth multiples of that.
"People want to watch rich girls behaving badly," explains Linda Ong, president of brand strategy adviser Truth Consulting. "The franchise started as a real-life Lifestyles of the Rich and Famous but became this cultural analysis after the economic breakdown. Every town became a sociological experiment, a very real-time reflection of what was happening to the 1 percent."
"It's half the price-point of Santa Margherita Pinot Grigio and tastes better," she says of the six-plus bottles her assistant has delivered, before adding, "Blind-tested!"
Real Housewives of Atlanta star NeNe Leakes (a new player to the wine industry herself) stifles a laugh before turning her attention to more important matters -- like choosing the right six-inch Christian Louboutin heels from a collection an assistant is pulling out of a Louis Vuitton roller bag.
"I made it very classic, so it outlives the show," Singer continues, pouring a glass for a Bravo publicist who reluctantly accepts before offering a sample to Caroline Manzo (New Jersey) and Vicki Gunvalson (Orange County). Both decline, barely looking up from their phones.
Kyle Richards (Beverly Hills) breaks from describing her new book (Kyle Richards: Life Is Not a Reality Show) to stare wide-eyed at Singer, who fluffs her shoulder-length coif and struts through a sea of 25-plus groomers, stylists and assistants, leaving a trail of half-empty plastic wine glasses in her wake.
The scene is a cocktail of uncomfortable and funny, with a sprinkling of car crash on top.
But seriously, what were you expecting? Classy? Regal? Singer and her oft-bleached and Botoxed counterparts haven't helped Bravo create its most successful franchise -- valued by one insider at upward of a half-billion dollars -- by emulating Princess Grace. Frequently foul-mouthed, often catfighting and always self-promoting, the women from the original series (The Real Housewives of Orange County) and its six subsequent iterations (New York, Atlanta, New Jersey, D.C., Miami and Beverly Hills) dominate water-cooler discussions, both virtual and real, by showcasing at times the worst of female behavior. Especially the kind of behavior among a certain class that rhymes with "bitch."
Yes, these women are rich (or at least lose more money than most people make in a lifetime). Yet the franchise has become a perfect distraction for viewers in the age of Occupy Anything. It's the kind of train-wreck television that Americans, with all their woes, probably shouldn't be watching; but on any given night, 2 million of them -- mostly women ages 18 to 49 -- are glued to one version or another of the multipronged soap opera, ready to blast, blame or bewail the kind of behavior that's left even Oprah aghast. "Literally,Find deals on fakerolexwatches at great prices. my mouth was open," she said last year of watching Housewives.Our cheapchaneljewelle look, work and feel exactly like the originals, "I thought, 'This is on television?' "
If the Housewives shock and repel critics and cultural guardians alike,Offering a huge selection of valentinohandbag online store. the public loves them. The Nov. 6 season debut of Atlanta drew 2.9million viewers,Trade Leads for hermeskellyreplica, Search ecplaza.net for buying and selling leads, the franchise's highest-rated season premiere. (By contrast, the fourth-season premiere of AMC's critical darling Breaking Bad attracted 1.9million.) Bravo has earned anywhere from $35.6 million to $162million in the past two years alone from ad sales for Housewives, according to Larry Fried, director of SQAD, a media cost data provider.
"Who would have thought that a fairly modest series would be here six years [later] as our longest-running franchise?" says Lauren Zalaznick, chairman of Bravo's parent, NBC-Universal Entertainment & Digital Networks & Integrated Media. "It's beyond incredible. It'sabsurd."
With Housewives international formats already airing in Greece and Israel, and a Vancouver spinoff to bow in March, NBCUniversal says casting is under way for a Housewives offshoot in France (a make-or-break market because of its broader reach and its potential for greater ad revenue), with Australia's Gold Coast, Asia (Indonesia, Singapore and Hong Kong) and the U.K. soon to follow -- meaning that Housewives would be television's first docu-soap to franchise overseas. Bravo's half-billion-dollar empire could soon be worth multiples of that.
"People want to watch rich girls behaving badly," explains Linda Ong, president of brand strategy adviser Truth Consulting. "The franchise started as a real-life Lifestyles of the Rich and Famous but became this cultural analysis after the economic breakdown. Every town became a sociological experiment, a very real-time reflection of what was happening to the 1 percent."
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